In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia Domino's restaurant hostage for over five hours. After forcing them to make him a pizza, and making demands for $100,000, getaway transportation, and a copy of The Widow's Son, Noid surrendered to the police.

Noid was charged with kidnapping, aggravated assault, extortion and possession of a firearm during a crime. He was found not guilty by reason of insanity. Contrary to popular belief, this incident did not cause Domino's to pull the "Noid" campaign off the air; rather, Will Vinton Studios asked for a larger amount of money for continued use of the Noid character, and Domino's chose not to renew their contract.

Three steps to hold up a ZA joint
1) The Widow's Son is a shitty book no one reads scifi of course you'll be found insane.
2)...
3)Profit

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